Our story
It all started with one very happy pooch, Daisy.
From the moment she came into my life, Daisy became so much more than just a dog. She became my best friend.
Like so many pet lovers, I wanted a special keepsake that captured Daisy's personality and the joy she brings to my life.
So, I went searching for something a little different.
I wanted something fun, meaningful and full of personality. Artwork that would make me smile every time I saw it. Maybe a design paired with words that perfectly summed up Daisy.
But I couldn't find it.
So, inspired by Daisy, I decided to create it. The Daisy Effect Co.
What is The Daisy Effect
A joyful little shop inspired by the love, personality and happiness our pets bring into our lives.
Combining bespoke illustrations with heartfelt words, every piece is thoughtfully designed to capture not just their personality, but how they make us feel.
Capturing their cheeky expressions, happy grins and the quirks that make them unique, each keepsake is paired with fun little sayings and quotes inspired by the joy they bring and the memories that make us smile.
Welcome to The Daisy Effect Co.
Meet Daisy
A curious, cheeky Westie with a love for apple & cheese, chasing bees, and being Mum's shadow. She reminds me every day to find joy in the little things, and she's the reason this journey began 🤍
I also love sticking my tongue out :P
Meet the designer
Hi, I'm Jo!
Illustrator, dog mum and creator behind The Daisy Effect Co.
Every piece designed with love in my little studio in Kent, with Daisy always close by and usually keeping an eye on things.
